I have had a long relationship with HeartSong. A few years ago we produced a 1 hour live concert DVD that they have been touring with and selling. HeartSong is a musical group that travels around the country during the summer to promote Cedarville Unniversity. There are 5 different HeartSong teams that travel. We were hired to produce a short promotional video about Cedarville that the Heartsong teams could take around and show. The unique concept here is that each video is customized to the different teams. So essentially, all 5 videos are very similar, just the message is delivered by team members from each HeartSong team. This way, each team interacts with highschool students through the week at different camps and events, and then at the end of the week, the students get to watch a video about Cedarville, starring the team members they have come to know. The message is much more relevant and impactful this way. Here is a sample of one of the videos.
[vimeo clip_id=”30684551″ width=”768″ height=”430″]
Here are some BTS shots of the interviews: