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Art is continually evolving. The art of filmaking is evolving faster than it ever has before, almost to the point of being difficult to keep up. We continually strive to keep up with the technological advances, as well as industry trends and the needs of our clients. One of the ways we have done this recently is by investing into a high speed camera.
Slow motion Cinematography is a new tool that we can use to tell stories. Slow motion introduces a new perspective on how we view ordinary movement. When you slow a movement down by 20x what our human eye is used to viewing, it opens up a whole new perspective and really captures your attention. The applications for slow motion cinematography are endless. To put it plainly, everything looks amazing in slow motion. Our video production company has decided to invest into this new form because our clients want to advertise their products and services with a new perspective. For example, we can use slow motion for a machining company and watch metal shavings slowly peeling away off of a metal lathe, or watch sparks slowly disperse off of a welder. The example shown here uses slow motion as a poetic way to show the movement going into soccer that you normally wouldn’t be able to appreciate because the action happens too quickly to appreciate.
As with any innovation or new trend, it should be used in moderation, and along side other techniques. At the end of the day, its a tool to help tell a story, but its not the only tool.