96% of B2B Companies use Video Content Marketing

Posted On November 23, 2015 By braden jobson In Uncategorized /  

Cincinnati Manufactoring Commercial Video Production from Cinevita Films on Vimeo.

As a Cincinnati Video Production Company, we are thrilled to see the positive effects of video production and video marketing being proven through surveys of companies.

In a recent survey conducted by the Web Video Marketing Council, in conjuction with ReelSEO and Flimp Media, 350 B2B marketing, agency and management professionals report that 96% of B2B companies are actively using video marketing with 73% confirming that video has positively impacted marketing results. The companies surveyed were actively using video in their marketing strategy either to promote their services or products, to generate leads and visibility. Hearing that 96% are using video with such a high success rate is certainly encouraging, but honestly we aren’t surprised!

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Ohio Video Production Company 22

Customer Testimonial Videos | Cincinnati Ohio

Posted On November 10, 2015 By braden jobson In Articles /  

A customer testimonial video is an extremely powerful and authentic method for promoting your company. We live in an era of ‘user reviews’. Whenever we are looking to purchase a new product we tend to do extensive research to read reviews of previous owners. The same can be said when we are researching a new company to do business with or to purchase a product from. We want to hear from past customers or users as to their experience, and customer testimonial videos are perhaps the best way to do this. When you are able to capture a customer on camera, the viewer is able to see their expressions as they are giving this testimony, which helps sell whether or not this customer truly believes in this product and company.

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Measuring the Analytics of Quality

Posted On September 29, 2015 By braden jobson In Articles, Video Projects /  

Corporate Capabilities Video | MARSH Open Innovation from Cinevita Films on Vimeo.

Our team recently created a video for an agency who had been pitching for a $20 million chunk of business. They had been pitching for months without success. They were spending thousands of dollars flying their team to the potential clients offices trying desperately to communicate their vision. On a last ditch attempt, they contracted with Cinevita Films to produce a short video promoting their company and capabilities. They used this video in their next sales meeting and were able to have the confidence to close that $20 million dollar piece of business. What do you think their ROI was on that video?

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