One of our favorite things about the video production industry is the fact that every day we are working with an extremely wide range of companies. We work with companies ranging from top fortune 500 companies all the way to local coffee shops, spanning almost every industry out there. Construction, or more specifically, roofing construction is one area that we recently started shooting a lot of videos for. Roofing construction is a particularly challenging industry to promote, as most people are used to sleazy salesmen who are part of fly-by-night companies who don’t keep their promises. The team at Shake Guys is anything but this, they hold themselves to impossibly high standards, yet always over deliver. I would trust them with my own home, and I was happy to create a long series of marketing videos to help them expand their business.
For this project we wanted the video to feel fairly raw and unproduced so that the owners natural self would come forward. We just decided to shoot outdoors in front of a roofing project and allow for natural imperfections to add to the authentic quality of this project. We didn’t script this video, we just wanted to hear from the owner and let his thoughts about what makes his company unique come forward without being distracted by a professional setup. We paired his interview with a series of shots that we gathered using our aerial camera. In the end this made for a compelling video and is one of dozens of videos we have produced for this company in the past year.
Interestingly enough, most roofing companies or construction companies wouldn’t think to invest into video production since not many of their competitors are doing so. In my opinion, that is exactly why you should invest into video production. This series of videos significantly separated this company from their competitors and allowed them to gain incredible market share almost immediately after entering the market. You shouldn’t be looking for your competitors for what you should do with your marketing, you should be looking at what you can do that will separate yourself. Video production is a key way you can separate yourself from your competition. If you would like a free consultation to discus if video production could help your marketing, don’t hesitate to contact us. Cinevita Films is a video production marketing company based in Cincinnati Ohio.
