Roofing Annex Customer Testimonial from Cinevita Films on Vimeo.
Video is proving to be the strongest form of advertising in this digital age. Email marketing is dead. Websites are so pervasive that they hardly play an effect on the customers decision to purchase. Video is the emerging medium that separates you from your competition and connects with your audience like nothing else can. In the above example, we choose to use customer testimonials to present the capabilities of this construction company. The authenticity of these interviews allowed us to present this company in a way that relates to their potential customers.
Video has the power to connect with your audience in a way nothing else can. Online video is exploding in 2015, but its not all fuzzy cats and cute baby videos. The power of video is only just starting to be tapped by content marketers as the primary means for connecting with your clients. Experts believe that in 2015 57% of ALL internet traffic will be taken up by videos. In the next 3 years that’s expected to rise to 80%.
59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video. Source.
Just think about how you interact online. If you are considering purchasing a new iPhone app and you are researching it, would you prefer to read a review or watch a video about that app? If you are researching a new product you plan to buy, do you go to the manufactures website hoping to read pages of text, or are you hoping they will have a short video explaining the product’s benefits? When given an option, people will always prefer to watch a video over reading text.
Consumers are board with text. When was the last time you were excited to be included in an email marketing campaign? Typically you have one of two thoughts; delete or unsubscribe. But consider this, according to Eloqua, an automated email marketing provider, including video in an introductory email reduced the number of subscriber opt-outs by 75%. Why do you think this is? Its because video is the most emotional and relational visual medium there is. Text is dead. Email marketing lacks and personal touch. Video not only quickly and efficiently presents your brand/product/vision, but it also does so in a medium that allows the viewer to connect with you. Conversion rates are off the charts with video, it is estimated that anywhere from 64-85% of viewers are more likely to purchase a product after they have watched a video.
There’s no denying that video is becoming the new golden ticket to an effective marketing campaign. Please contact us to schedule a meeting to discuss how video production might benefit your company.
