A customer testimonial video is an extremely powerful and authentic method for promoting your company. We live in an era of ‘user reviews’. Whenever we are looking to purchase a new product we tend to do extensive research to read reviews of previous owners. The same can be said when we are researching a new company to do business with or to purchase a product from. We want to hear from past customers or users as to their experience, and customer testimonial videos are perhaps the best way to do this. When you are able to capture a customer on camera, the viewer is able to see their expressions as they are giving this testimony, which helps sell whether or not this customer truly believes in this product and company.
Ironically enough, we find that when you ask a customer to deliver a testimony, they are often all to happy to participate in a customer testimonial video. When the camera turns on, they often are glowing with positive things to say for your company. Combine this testimony with footage of them using your product, or seeing your company providing a service to them, and you have a recipe for a beautiful and engaging video that is both compelling and authentic. We have many stories of these customer testimonial videos being viewed, whether viewed as a website video or as a social media video, and these videos being the deciding factor for the customer to purchase or hire the company.
When we conduct customer testimonial videos, we are extremely aware and considerate of your customers time and comfort level. We are able to setup our equipment almost anywhere in a very short amount of time while still capturing a beautiful visual. We can work with you to determine your customer’s willingness and amount of time they are wiling to spend. This process could require as little as 20 minutes of their time or as much as a few hours. The longer we have with them the better the product, but regardless of their time commitment we are able to produce a compelling customer testimonial video.
If you would like to discuss the possibility of producing a customer testimonial video for your company don’t hesitate to contact us for a free consultation. Cinevita Films is a Cincinnati Video Production company.
