It seems these days anyone feels they are a video professional since their iPhone can shoot video and they can then upload said video to youtube or Facebook. But simply creating a video does not equal creating an effective and engaging video. Here are Cinevita Films as a Cincinnati Video Production Company, we are dedicated to producing videos that are visually striking, emotionally engaging and strategically effective for the companies we serve. What does that mean? In our opinion, those are the 3 key ingredients to a quality video for your company. Let me break that down:
Your video must be visually striking.
Viewers want quality. There’s increasing research pointing to the fact that viewers abandon poor quality video. Here’s an example of a recent study.
If your video isn’t produced to the highest quality, including a quality story, script, lighting, camera work, audio, etc, you run the risk of your viewer simply choosing to abandon the video.
Your video must be emotionally engaging.
What separates video from ever other form of advertising is it is an emotional medium. We talked about why in order to be effect, video should be emotional and not informational in a previous post. If you want your customer to connect with you on an informational level, hand them a brochure, but if you want to connect with your customer on an emotional level, then show them a video. We all know customers purchase and make most decisions based on emotions and not information. Brand loyalty is based on emotions, not information.
Your video must be strategically effective.
The first two ingredients of a quality video do not matter if your video isn’t being viewed and if those views aren’t being converted into actionable results. We work with you to develop a video marketing strategy to effectively use your video and to see tangible results.
When you are searching for a video production company, you need to make sure that company has the end in mind from the begging. You need to identify your audience and understand what type of video best speaks to that demographic. Both the style of video and the length of video will be determined by your target audience.
There’s more to producing a quality commercial video than simply pointing the camera. Each industry has specific trends, tendencies, and best practices for video marketing. Make sure you are working with a company that has experience promoting your specific industry.
While you may be tempted to try to produce your marketing video in-house, I urge you to look beyond the short term savings and consider the long term affects. Hiring an outside production company may cost more upfront, but it will save you time and money in the end. The important thing to remember is to hire a company with a proven track record. Here are some key questions to ask when interviewing video production companies.
1) What is your specialty? What styles of video do you specialize in?
2) Have you worked for a company in our industry before?
3) Can you provide relevant samples of your work?
4) What does your production timeline look like?
5) Are you able to work within our budget and deadline?
At Cinevita Films, we try to always go above and beyond. Often there are ways that we can over deliver and add additional value to your project.
Split versions
We often like to create multiple versions of the same video. Different avenues often require different video lenghts, or approaches to the edit of the video. Having multiple edits gives you a better ROI on your initial investment.
Additional footage and photography
While we have out lights setup and talent in place, its fairly simple for us to pull out a professional stills camera and take high resolution still images that you are able to use in your web and print marketing. Additionally, during downtimes (if there are any) additional Broll or video snippets can prove useful later down the road.
Video production done right will result in high quality video content that is visually striking, emotional engaging and strategically effective. Cinevita Films is a Cincinnati Video Production Company but we are available to travel worldwide.
Cinevita Films is a top Cincinnati, OH videographer on Videographies.com!
