It seems these days anyone feels they are a video professional since their iPhone can shoot video and they can then upload said video to youtube or Facebook. But simply creating a video does not equal creating an effective and engaging video. Here are Cinevita Films as a Cincinnati Video Production Company, we are dedicated to producing videos that are visually striking, emotionally engaging and strategically effective for the companies we serve. What does that mean? In our opinion, those are the 3 key ingredients to a quality video for your company. Let me break that down:
96% of B2B Companies use Video Content Marketing
Cincinnati Manufactoring Commercial Video Production from Cinevita Films on Vimeo.
As a Cincinnati Video Production Company, we are thrilled to see the positive effects of video production and video marketing being proven through surveys of companies.
In a recent survey conducted by the Web Video Marketing Council, in conjuction with ReelSEO and Flimp Media, 350 B2B marketing, agency and management professionals report that 96% of B2B companies are actively using video marketing with 73% confirming that video has positively impacted marketing results. The companies surveyed were actively using video in their marketing strategy either to promote their services or products, to generate leads and visibility. Hearing that 96% are using video with such a high success rate is certainly encouraging, but honestly we aren’t surprised!
Why is video an effective means of advertising?
A lot of companies have yet to realize the value and impact of a video for their company. Video production is increasingly becoming essential for all companies. When a prospective client or potential customer visits your website, they want to engage in video. We often hear that viewers are 60% more likely to purchase or commit to a product or service after watching a video.
Now why is that? I believe its because video is the most emotional medium of advertising. Let’s face it, we are all emotional buyers. Doesn’t matter if that’s a car purchase or hiring a contractor for our home, we make buying decisions based on our emotions. Your company website may be your best frontline offense in your marketing strategy, however there is zero emotion involved in your website marketing if it simply comprised of text and graphics.
Motion Graphics | Cincinnati Video Production
For some projects, Motion Graphics or Animation are a better avenue for communicating your companies capabilities and vision. Motion graphics and explainer videos are able to be polished to the point of perfection and often compressed to a much shorter time length than live action videos typically can be. We use a variety of illustration and styles, from number oriented motion graphics to character driven animations. We work with industry leading illustrators and animators to produce top notch motion graphics videos and are proud to bring this level of quality to our clients.
Customer Testimonial Videos | Cincinnati Ohio
A customer testimonial video is an extremely powerful and authentic method for promoting your company. We live in an era of ‘user reviews’. Whenever we are looking to purchase a new product we tend to do extensive research to read reviews of previous owners. The same can be said when we are researching a new company to do business with or to purchase a product from. We want to hear from past customers or users as to their experience, and customer testimonial videos are perhaps the best way to do this. When you are able to capture a customer on camera, the viewer is able to see their expressions as they are giving this testimony, which helps sell whether or not this customer truly believes in this product and company.
Cincinnati Video Production | Roof Construction
One of our favorite things about the video production industry is the fact that every day we are working with an extremely wide range of companies. We work with companies ranging from top fortune 500 companies all the way to local coffee shops, spanning almost every industry out there. Construction, or more specifically, roofing construction is one area that we recently started shooting a lot of videos for. Roofing construction is a particularly challenging industry to promote, as most people are used to sleazy salesmen who are part of fly-by-night companies who don’t keep their promises. The team at Shake Guys is anything but this, they hold themselves to impossibly high standards, yet always over deliver. I would trust them with my own home, and I was happy to create a long series of marketing videos to help them expand their business.
Retail Grocery TV Commercial | Cincinnati Video Production
Cinevita Films was honored to be selected to shoot and edit over 25 TV commercials for this national Giant in the Retail grocery market. These tv commercials had a wide media buy and was part of the largest advertising campaigns in the history of advertising. Even though this project was relatively straight forward and simple, it did come with its own set of unique challenges, as every video project does. On that note, video production tends to be about 50% problem solving. For this project we were given the challenge of following a shopper from one store to the other to document her experience and the amount of money she spent. This series of television commercials, all shot in Cincinnati Ohio, proved to be a unique experience.
Slow Motion Video Production
Cedarville Varsity Athletics from Cinevita Films on Vimeo.
Art is continually evolving. The art of filmaking is evolving faster than it ever has before, almost to the point of being difficult to keep up. We continually strive to keep up with the technological advances, as well as industry trends and the needs of our clients. One of the ways we have done this recently is by investing into a high speed camera.
Equipment Review | Video Production Company
Whenever I help out other people on shoots, it absolutely amazes me how much time is wasted. I will show up, and it may be 2 hours or more before we start to shoot anything. A large portion of that time is wasted messing around with getting gear setup. While, it does take time to prep gear, there are plenty of ways to make this process go faster so that you can get shooting faster. The biggest way is investing into gear that is portable, and quick to setup. Kessler Crane is our goto company for anything related to camera motion. The biggest reason is that it only takes 1 person to setup and operate their equipment, and while we always have several people on crew during shoots, the extra speed makes a big difference. A traditional dolly can take 45 minutes to an hour to setup (painful), I can have our Kessler dolly setup and ready to go in less than 2 minutes.