Cinevita Films was honored to be selected to shoot and edit over 25 TV commercials for this national Giant in the Retail grocery market. These tv commercials had a wide media buy and was part of the largest advertising campaigns in the history of advertising. Even though this project was relatively straight forward and simple, it did come with its own set of unique challenges, as every video project does. On that note, video production tends to be about 50% problem solving. For this project we were given the challenge of following a shopper from one store to the other to document her experience and the amount of money she spent. This series of television commercials, all shot in Cincinnati Ohio, proved to be a unique experience.
