Measuring results with Video Analytics

Video analytics is one of many tools in the arsenal of video marketing. When you work with Cinevita Films, as Cincinnati Video Company, we don’t simply create a video for your and send you blindly on your way. We work with you to develop a marketing strategy and give you insights on best practices and use for your newly create marketing video. I’ve watched far to often a company will work tirelessly on a video only to see it not being used properly and therefore generates no actionable results.

Analytics allow us to measure the success of a video marketing campaign and allows you to shift partway through a campaign to maximize and focus your efforts on what is truly working and reaching your customers. As we have discussed here before, don’t get caught up in the numbers of the analytics, simply allow them to guide you through your video marketing campaign. Don’t overlook one important aspect that can’t be meausured, and that’s how the quality of the video impacts the audience.

On set for a Non Profit Promotional Video

In September we were hired to shoot a promotional video for a Non Profit Organization based in Grand Rapids, Michigan. While Cinevita Films primarily offers video production services in Cincinnati Ohio, we frequently travel the country and world to work on a variety of projects with a variety of companies. Video has a unique power to communicate your brand and vision to potential customers, and the same holds true with non profits. Wether you are looking to spread the word about your organization or increase donations to your cause, video has a unique ability to effectively communicate your visions and create actionable results.