University Promotional Video | Cedarville University from Cinevita Films on Vimeo.
One of the areas that we have specialized in is College and University promotional videos. This high specific niche comes with its own set of challenges that we have work through in the past decade in order to produce some of the top work in this field. Video has the power to connect with you audience in a way that nothing else can. But first you must identify your audience and learn how to best connect with them. Millennial want to here an authentic story, and not something overly produced or scripted. For this reason, we approach this project primarily using what are called man-on-the-street interviews. This authentic approach allows for the audience to be more immersed as they are hearing real stories that are unscripted and unprepared. Had this video been scripted with a voice over narrating the story, immediately you loose believability and the audience starts to drift.
We also wanted to keep this video as short as possible. This is a teaser video to a longer form video that the audience can watch if they choose. We have produced hundreds of college and university videos over the past decade. These videos range from “Flagship” (main promotional videos), to Department Highlight videos, to stories of alumni. In University marketing, you need to both present the experience this university offers to the potential student, but also the return on investment by showing them real world examples of alumni who have graduated within their field and have found success.
Cinevita Films is a video production company based in Cincinnati Ohio. Our clients range from local shops all the way to several fortune 500 companies. We bring a unique approach to video production, by using lean crews and innovative technology we are able to produce at a speed greater than our competition. But at the heart of what we do is the quality of stories we are able to tell. Feel free to contact us to schedule a free consultation to discuss your project and to see if we are the right fit for you. We are confident that we can fit your video production needs, whatever they may be.
