A lot of companies have yet to realize the value and impact of a video for their company. Video production is increasingly becoming essential for all companies. When a prospective client or potential customer visits your website, they want to engage in video. We often hear that viewers are 60% more likely to purchase or commit to a product or service after watching a video.
Now why is that? I believe its because video is the most emotional medium of advertising. Let’s face it, we are all emotional buyers. Doesn’t matter if that’s a car purchase or hiring a contractor for our home, we make buying decisions based on our emotions. Your company website may be your best frontline offense in your marketing strategy, however there is zero emotion involved in your website marketing if it simply comprised of text and graphics.
“How can video benefit my business?” We are asked that by companies interested in extending their reach and maximizing their advertising through video. The best way to video can benefit your company is by CONNECTING with your customer. You need to connect with your customer on an emotional level. This is why video ads that use either humor, love, fear, sadness, or other emotions tend to connect with us the best. Themes of friendship, endurance, confidence, etc, are all popular themes within video advertising. Often it is far less about promoting your product and service and more about connecting with your customer and giving them a feeling about your product. For example, any quality car commercial does not list off the specs of the suspension or the cargo space, etc. If they do that, all they are doing is trying to sell a car. A quality car commercial doesn’t sell the car, they sell an idea or a feeling. A quality car commercial sells you adventure, they sell you confidence, and they let those emotions or feelings in return convince you to purchase a car. Always remember, video production is an emotional medium, and you often need to take a step back and really ask yourself what you are selling. Are you selling the latest in home security featuring state of the art technology, or are you selling piece of mind that your family will be protected? Speaking of technology, companies often want to promote their technology and equipment because they are excited about it. They fail to realize that their customers don’t care about the technology they use, they care about how their product or service will impact their lives.
Once you have developed a good marketing video, it doesn’t do you any good if you have learned how to use it properly. When you work with Cinevita Films we will work with you to develop a marketing strategy with proven results in a variety of outlets. There are so many avenues that are almost untouched by video marketing, avenues like Facebook video advertising, Instagram video advertising, youtube video advertising. These methods of video advertising provide a wealth of information regarding analytics and are proving to be wildly successful.
Just remember, when you’re considering choosing a medium of advertising: Print is effect for information, while video appeals to emotions. If you want to give a customer information about your product, give them a brochure. If you want to sell a product to your company, show them your video.
